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  2. Blog
  3. Sales Funnels
  4. Sales Funnel Metrics That Actually Matter
Sales Funnels

Sales Funnel Metrics That Actually Matter

Opt-in rate, checkout conversion, AOV, and LTV — what to track weekly.

Fatima Bello · Growth & Funnels5 min read98 likesApril 12, 2026
#crm#seo

Top of funnel

Traffic source mix, landing page speed, mobile bounce rate.

Middle

Email open/click, webinar show-up, lead score distribution.

Bottom

Cart abandonment, upsell take rate, refund rate.

Use split testing on Afripay Funnels before scaling ad spend.

Related links

  • Afripay Funnels
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Comments

  • Reader

    Great breakdown — especially the internal linking section.

    Afripay Team

    Thanks! We ship more playbooks monthly.

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